Gulp 5" Jerk Shad "Pilchard"

Berkley Gulp! 5" Jerk Shad – Pilchard
When predators are locked onto bait schools, Pilchard is the colour that seals the deal. With its natural silver-blue tones and realistic baitfish profile, this Jerk Shad perfectly mimics the look and movement of one of the ocean’s most targeted forages.

Designed to dart, flash, and fall like an injured baitfish, the Gulp! 5" Jerk Shad is a proven weapon for triggering aggressive strikes. Infused with Berkley’s powerful Gulp! scent formula, it not only looks alive — it smells like the real thing too, drawing fish from far and wide.

Key Features:

• Length: 5 inches

• Colour: Pilchard – realistic silver-blue baitfish imitation

• Erratic darting action to mimic fleeing prey

• Packed with Gulp!’s potent scent dispersion

• Biodegradable formula with long-lasting effectiveness

• Ideal for snapper, kingfish, trevally, and more

Pilchard is the ultimate “match the hatch” bait — deadly in workups, drop-offs, or when targeting fussy feeders.