Gulp 7" Jerk Shad "Ocean Shift"

Big bait. Big fish. The Berkley Gulp 7" Ocean Shift Jerk Shad is built to tempt the ocean's heavy hitters with its bold blue tones, long profile, and irresistible wounded-baitfish action. Whether you're chasing monster snapper, kingfish, or offshore brutes like amberjack or tuna, this softbait demands attention.

Its slim body delivers a hard-slashing, erratic movement that mimics distressed baitfish, while Berkley’s Gulp! scent technology pumps out a powerful scent trail through the water column. Designed to be rigged weedless, on jigheads, or drop-rigs — this is the serious fisho’s go-to when size and presence matter.

Key Features:

• Length: 7 inches

• Colour: Ocean Shift – vivid blue with natural shimmer

• Dynamic darting action for aggressive strike triggers

• Charged with Berkley’s exclusive Gulp! scent dispersion

• Biodegradable and proven effective in tough bites

• Built for big snapper, kingfish, amberjack, and pelagics

The Ocean Shift 7" — for when only the boldest bait will do.